Agency pitch decks are typically one- or two-page documents that give an overview of the agency and its services. They are used to win new business, and if they’re not well done, they can lose your business even before you’ve had a chance to explain your services.
You’ve put together a great pitch deck, and you’re confident that it will help land your new business. But somehow, it’s not working – no matter how often you give it out or how many people you show it to. What’s going on?
Why your pitch deck might be losing business
Your pitch deck is one of the most important tools you have in your arsenal when selling your agency. It’s a way to communicate your value to potential clients, and it should be well-designed to resonate with them. However, if your deck is not engaging or inspiring, you may be losing business.
Here are some common issues with agency pitch decks that can lead to lost business:
1. Lack of clarity: Your decks should be easy to understand and navigate, so make sure all information is easily accessible.
2. Uninspiring visuals: When designing your deck, make sure every element works together to create a strong visual impact.
3. Poor layout: Make sure your deck looks professional and fits the style of the company/brand you’re representing.
4. Lack of freshness: Keep your decks updated and relevant to keep attention on your work. New trends and techniques will emerge over time, so stay on top of them!
What to do if your pitch deck is losing business
If you are finding that your pitch deck is losing business, there are a few things that you can do to rectify the situation. First, it is important to ensure that your deck is well-organized and easy to follow.
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Additionally, make sure that all of the information is easily accessible and that it is visually appealing. Finally, be sure to keep a consistent tone throughout your deck and avoid being too salesy. By following these tips, you can ensure that your pitch will be more effective and ultimately lead to more new business opportunities.
Tips for increasing the odds of winning new business with your agency
Pitching your agency can be a daunting task. But by following these simple tips, you can increase the odds of winning new business.
1. Make a strong case for your agency. What makes your agency unique and valuable? Why should your target audience choose you over your competitors?
2. Be clear about what you can offer your clients. state clearly what services or products you can provide and how these will benefit them.
3. Be prepared to answer questions. Know the answers to common questions your target market may have, such as pricing and timeline expectations.
4. Be patient. Don’t expect new business to come overnight – it can take time to build relationships with potential clients. Persevere!
The upfront
When pitching your agency to a potential client, it’s important to be clear and concise. A well-designed pitch deck can help you win new business, but if it’s not effective, you could lose potential clients before you even get the chance to pitch.
According to a study by PitchBook, 70% of pitches are judged on how well they’re presented. That means making your deck easy to understand is crucial for success. Here are some tips for making your pitch decks look great and grab attention:
Use visuals to break up text and make the information more accessible. Images can show key points or highlight specific sections of your deck.
Keep your fonts simple and legible. You don’t need a lot of fancy formatting in order to create a polished presentation.
Make use of headers and footers to organize your content and help readers quickly find the information they’re looking for.
Use clear language that everyone can understand. Avoid jargon or technical terms unless they’re essential to the overall message of your deck.
If you’re having trouble following your own deck, try breaking it down into smaller chunks.
The strategic approach
The key to getting new business is having an effective pitch deck. But are your agency pitch decks losing you, potential clients?
A recent study found that many potential clients don’t even bother reading agency pitch decks. In fact, only 12% of people read them all the way through! What’s worse is that only 1 in 5 people remembers any of the information after seeing a pitch deck.
If your agency isn’t converting leads into a new business, it might be time to rethink your approach.
Here are five tips to help make your agency pitch deck more successful:
1. Start with a hypothesis. Most agencies start with a hypothesis—something they think may be true—instead of starting with what they know. This can help you focus on the key points and make your case more convincing.
2. Use visuals and examples. A well-designed pitch deck should use visuals and examples to illustrate your points. This will help explain complex concepts in a way that is easy to understand.
3. Be organized and concise. Your goal should be to create a strong first impression, so keep your presentation as brief as possible without sacrificing key information.
The creative recommendation
The average person reads about 150 pieces of content before making a purchase, according to research from the Content Marketing Institute. That’s why your agency pitch deck must be engaging and useful – it needs to persuade potential clients to take the next step and invest in your business.
A well-crafted pitch deck will help you stand out from the competition, and could result in more new business.
To create an effective pitch deck, start by understanding your target market. What are they looking for? Who are their top concerns? Once you know this, you can create a presentation that speaks directly to those concerns.
Keep all of your materials consistent. Your fonts, colors, and layout should be uniform throughout all of your materials, including your presentation slides and PDFs. This will make it easier for your audience to follow the information and focus on the key points.
Use visuals wherever possible to help explain your points. Pictures tell a thousand words – use them wisely! Images can show how your product or service can benefit a customer, or they can help illustrate a point you’re making.
Include case studies and testimonials from past customers to show that your services are worth investing in.
